Dressed in a myriad flavours, solutions are aplenty on the net. Faced with so many options, we suggest a "back to basics" look at what can be of help to you. Think of why you went online to do business in the first place - chances are your answer, like millions others, is this: "to reach a larger market - the global client base".

One thing is for sure, the age-old "build it, and they will come" canon died out eons ago even before the advent of the net! The solution to reach your wider internet audience is to do the exact opposite - go to your target customers, bring them to your site. There's where you need all the help you can get. Equip yourself with knowledge of how to market and advertise on the net. Read up as much as you can. Stay in sync with what works, find out what's new and take a peek into the future.

On marketing, there's what you can do, what the web does for you and what your visitors can do to help. You can draw up a marketing plan, have a series of campaigns - some dynamic ones that run online 24/7 and some user-initiated. If you can (1) motivate visitors to refer others, (2) provide them with tools to do so and (3) secure the repeat custom of the converted, your ebusiness is totally geared for success! [see EWM's esolutions commentary - click here].

On advertising, think "mileage" but don't forsake innovation. Sometimes a seemingly lame idea could well be the next wave. Just like blue chips is a safe buy, hedge a portion of your resources in tried and tested spots (pay-per-click types) and save some for the next best thing. There's no need to re-invent the wheel - subscribe to online newsletters that keep you informed on e-marketing options. Act before your competitors do.

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