It's now or never. At minimal cost, you can now shout your product or service across the global marketplace in just a few clicks. Imagine the cost of advertising space on a billboard in a high traffic international airport like London's Heathrow, or JFK in New York - enough to fund an SME's (Small Medium Enterprise) online presence with a series of prudent e-marketing campaigns for years to come!

Take advantage of the diverse tools the net has to offer at all levels of play, and build a brand for your company, product and service online! Visitors must know about your site (brand recognition), they must choose you (brand preference) and if they continue to buy from you (brand loyalty), you have succeeded.

It all starts with your web interface; the most recognizable part of your online presence is your homepage! That's where you score your first impressions - so pay close attention to the "feel" factor generated by its elements - your logo, layout, theme, graphics, taglines, content and functionality. Your ibranding kicks-in here. Marketing and advertising guide visitors to your site, your homepage - first impressions will carry your brand forward if you got it right, if not, you need to do a makeover and fast. Your competitors won't be letting up anytime soon!

The more "branded" your web presence, the more traffic you will attract. You then enjoy a multiplier effect if you can engage your site visitors, motivate them to refer others and convert onlookers to customers! It should be clear now that site design and functionality comes first - user perception (and there are millions of users) dictates the course of your "brand". Get it right and you have netizens worldwide clamouring for your products and services 24/7!

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