Your business address on the web begins with your site's domain name and if you are thinking of registering one any time soon, do consider "brand recognition", keyword relevance, what TLDs? (.com, .net, .aero?) and marketability. Your 'web presence" is all about positioning and it starts here.

Think of your domain name as your calling card. Too many syllables could be a mouthful let alone having to type it all in. Whatever your pick, it will be part and parcel of ibranding your site. Learn more about what you can do with it - be creative - create subdomains like "subdomain.mydomain.com" which is how "del.icio.us" came about! Setup your POP3 email accounts to facilitate your online business - an "info@" your domain name lends more credence to your online business than an unrelated free webmail account somewhere else.

There's more you can do - redirect mail, set up autoresponders, create a mailing list, point to another site, access your mail online, build a network of users ... the list goes on. Done in tandem with a robust web host for your site, you not only have your business online but an online management console at your fingertips!

The good news is you don't have to do this yourself - your resident webmaster or internet division can and should be able to take advantage of all the tools provided. For starters, did you know that most host servers have built-in statistics on site usage and traffic? That information alone may prove critical to the success or failure of your online campaigns! Don't just register a domain, make it work for you! ALERT: Dot Asia (.asia) domains now available!

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