From a web design perspective, blogs are your convenient CMS (content management system) consoles. Think about it, how many times have you updated your website? There is the chore of converting the entire site to a CMS enabled one (there is still that learning curve) or having to hire someone to do your updates. With a blog, you can write/add news or updates yourself or designate co-authors to help - all this in realtime, on-the-fly, and anywhere you can access a browser online.

The advent of the citizen journalist is what really made blogs so popular. Most CEOs have their own blogs, which garner even more interest than the company's sites themselves! So from a public relations and marketing angle, blogs work. Ready for your own blog?

Blogs, like forums and the all but left behind bulletin boards of old, are web applications you can have as standalone (where blog = website) or as a feature in your site (e.g. EWM's turtleBlog). Integrating a blog or forum or other like application to your site requires script installation - setup and configuration. Once that's done, you may want to customize it for the look and feel you like - typically with headers and footers that reflect your site's theme.

Another increasingly popular add-on is the widget - typically small applications which can dynamically stream information to your site. Examples are the 'weather forecast' plug-in, calendars, newsfeeds, etc. all of which can add interactivity to your site. Choose the ones that add value. For new sites, it's best to allow for this option in the design creative at the outset.

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