Now that you have settled on colours, we can theme your site. This achieves two things - bind your site's identity as one cohesive set of web pages and secondly, lend a semblance of order effusing a glean of professionalism that will thrust your online efforts in good light. The right theme sells the right image to the right audience.

What does "theme-ing" entail? With web design, we are referring to the use of your corporate colours and logo-surrogates across the site in much the same way advertising agencies contract to do for your offline campaigns. Top sites bear out this feature prominently with a play on what shape and form an identity may assume - whatever your preference may be, your site should still have a theme. And if your site is community-driven, you may also need "skins" - "themes" of the same structure but different colour schemes - so users have the option to change if they so wish.

Standard theme elements include the background colour, navigation menu (buttons, tabs), icons, lines, arrows, including fonts used. Apart from element design, there is the need to lay it all out in a manner that adequately reflects your intended corporate message - one of crisp say-it-like-it-is styling, one that leans to nature conservation, one with trimmings of grandeur, one that suggest of an exclusive service, one for charity ...

Your site's theme should arguably draw it's pixels from your logo although technically the two can live apart, as long as the end result appeals to one's sense of balance. This then is an integral part of our corporate ibranding mindset for your website - you can't begin to walk the walk until you talk the talk or in this case, chalk the board!

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