There's no denying the value of having a recognizable logo - Nike comes to mind, but so do hundreds of other logos who made their mark in one way or another. A logo, emblem, code of arms, even the modern-day "icons", all have one thing in common - they stand for something.

What does your logo stand for? Does it depict or reflect your business in some way? Have you given it sufficient thought? Your logo is somewhat the "first name" of your business, more so with the web - where first impressions may be the only ones. Once you have defined it, the whole array of "perception nuggets" towards your corporate identity and image status begin to fall in place.

With an inspiring logo you can theme the rest of your corporate existence - interface-wise anyway. This is especially true on the net where visitors can surmise (subjectively of course) the quality of service or product to expect from your shopfront by just browsing through your site. Your online visitors through search will not have visited your offices, read any of your offline materials, called references or even tried calling you - yet they can and will draw a first impression online.

More on corporate ibranding later, but you see the point. It all starts with your logo - be it a dot, a stroke or even a tagline (in which case, the font would matter)! Make hay while the sun shines ... it's time to give that logo a thought and leave it to our creative division to work their magic - contact iDesignWorks to spark off your site's web presence.

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